Unless you market to Cyborgs, emotion is part of every decision your prospects make.
Illustrating how your complex software, medical device, or organization improves lives can empower the most well-honed appeal. Shall we talk about how I can research and write those stories while you concentrate on your work?
You have a story to tell.
You’re a fascinating person with much more to talk about than your “day job” of changing the world. You may not think of yourself as an author, but we can work together to write in your voice. From speechwriting experience, I know how to discern your style and put it into words.
You are a fine writer for your specialty.
Medicine? Law? Academia? Religion? But sometimes getting your message out calls for a different tone.
You need backup with a particular style guide for publication.
I speak Chicago Manual, APA, MLA, and JAMA. I am experienced working with people for whom English is a subsequent language.
Your marketing communications team is overwhelmed and needs some reinforcement just this once?
Glad to pitch in.
You want to work with someone who really cares about your goals.
I work with clients whose mission I believe in, and I owe them no less than to be an enthusiastic and effective advocate.
Informative blogs or newsletters can keep your name in front of your prospects and reinforce your credibility.
Of course you don’t have time. But we can set up a schedule for copyediting your draft or full ghostwriting.
Your CEO or executive director is the head of your organization.
An executive profile or regular ghostwritten emails or blogs can make her its heart and soul as well. That translates to loyal customers or committed donors.
Let’s Make Things Happen
I just got a call from the editor who rejected my manuscript before I worked with you. [The book was published by a different press]. He said they’d be honored to talk with me about my next book. Hah!
I don’t think I ever realized I was that interesting until I read your profile.
CEO of a Fortune 100 company
Working with an editor gave me the confidence to write my outline. Then I knew we could do it together.
Mom, you don’t have to learn everyone’s life story in the checkout line.
True enough, but the ability to do it put two kids through liberal arts schools.
Marty is a sponge. I can’t believe how quickly she caught on. You’d think she had been doing this for years.